Empowering female entrepreneurs with wardrobe and style strategies so they can look good online, feel confident, attract top clients, and grow their business.

Style Is An Asset

Do you…….

  • Feel like you have nothing to wear for photos or videos?
  • Know deep down inside that in order to grow your business, you need to stop hiding and be more visible online?
  • Feel like you don’t have the clothes to look good online and communicate the right brand and image?
  • Wish you could be more consistent with posting selfies to social media channels? 
  • Want to be seen as a leader and authority in your industry online?
  • Put off taking photos of yourself for weeks/months/years because you are “not ready”?
  • Feel deflated when someone asks for a headshot or photo to accompany a feature or quest appearance online or in print?

Everyone can look good online! I’ve helped thousands of women look good and feel great. Click here to check out my services.

Wardrobe and style is a tool that can elevate your your brand, and grow your business




Your style helps people shape their perception of you




Hi! I’m Susan McDonald!

Wardrobe, style and image has a direct effect on your career, income, business success and personal life.

You have a split second to make a good first impression.

Make a decision about how you want to “package” yourself.


I want you to feel like a million bucks for your next online meeting, brand shoot, and Instagram post.


Show up for yourself

Like it or not, people judge us regarding how we show up. How are you showing up?  


Use wardrobe & style to be your best brand ambassador, and attract the right clients and the right opportunies


“I recently hired Susan to come to my house to deal with my closet jammed with 15 years worth of junk. She was incredibly helpful clearing out my closet, finding what goes with what, things that work well on me and things that were just old and tired. Susan’s clear and concise, repectful and very knowledgeable with clothing, fashion, and fit. I really enjoyed working with her and recommend her service to everyone.”

Adele Genzlinger

“Susan methodically went through my wardrobe keeping in mind my lifestyle and personality type. She showed me combinations that I would never have thought of. By the end of our appointment, I felt excited to wear my clothes again.”

Karen Wilson

“As a business owner I wanted to upgrade my style and wardrobe to look and feel more confident and Susan did just that. Highly recommend!”

Sif Traustadóttir

Sif The Vet

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