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Continental China Raymond Loewy Fountain Court Germany 1960s Dessert Plates Mid Mod Blue Beige Park Scene Set of 4

$68.00

Only 1 left in stock

Description

Continental China Raymond Loewy Fountain Court Germany 1960s Dessert Plates Mid Mod Blue Beige Park Scene Set of 4

Cute dessert plates with a mid-mod flair.

Pattern is called Fountain Court by Raymond Loewy.

This is a very collectible pattern due to the notoriety of designer Raymond Loewy.

Depiction is a charming park scene with trees and benches.

Set of 4.

Use these plates for bread and butter, appetizers, or dessert – my favorite idea.

Signed:
Continental China
Designed by Raymond Loewy
Germany
Fountain Court

Dimensions:
6″ diameter x 3/4″ high

Condition:
In excellent pre-owned condition with no chips, cracks, or cutlery marks.

If you don’t know of Raymond Loewy, you’ll almost certainly know some of the products and companies he worked with. Here’s some more information regarding this very significant designer:
Raymond Loewy launched his career in industrial design in 1929 when Sigmund Gestetner, a British manufacturer of duplicating machines, commissioned him to improve the appearance of a mimeograph machine. In three days 28-year-old Loewy designed the shell that was to encase Gestetner duplicators for the next 40 years. In the process, he helped launch a profession that has changed the look of America.

The Gestetner duplicator was the first of countless items transformed by streamlining, a technique that Loewy is credited with originating. Calling the concept “beauty through function and simplification,” Loewy spent over 50 years streamlining everything from postage stamps to spacecrafts. His more famous creations include the Lucky Strike cigarette package, the GG1 and S1 locomotives, the slenderized Coca-Cola bottle, the John F. Kennedy memorial postage stamp, the interior of Saturn I, Saturn V, and Skylab, the Greyhound bus and logo, the Shell International logo, the Exxon logo, the U.S. Postal Service emblem, a line of Frigidaire refrigerators, ranges, and freezers, and the Studebaker Avanti, Champion and Starliner.

By 1951, his industrial design firm was so prolific that he was able to claim, “the average person, leading a normal life, whether in the country, a village, a city, or a metropolis, is bound to be in daily contact with some of the things, services, or structures in which R.L.A [Raymond Loewy Associates] was a party during the design or planning stage.”

Loewy has also left his mark on the area of store design. One of his early innovations, the first fully climate-controlled, windowless department store, was so well received that the Loewy organization formed a separate division devoted entirely to store design. Under the leadership of Loewy’s partner, William Snaith, the company designed for prestigious clients such as Saks Fifth Avenue, J. L. Hudson, Macy’s, J.C. Penney, Bloomingdale’s and Lord & Taylor.

By the 1970s Loewy’s New York office was engaged almost exclusively in store design. Loewy decided to sell the American company and to transfer the base of his design activities to Europe, because he said store design had “never been my particular field.” Retaining the name Raymond Loewy International, he started a new firm in Friebourg, Switzerland, and accelerated existing operations in London and Paris. He discovered fertile ground for his interests, saying in an interview that, “industrial design in Europe is where it was in the United States 25 years ago.” Loewy’s efforts overseas found great success, and his Raymond Loewy International, now Loewy Group, is the largest firm of its kind in Europe.

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